In this document, such technologies are all referred to simply as “Trackers”, unless there is a reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be incorrect to talk about Cookies in the context of mobile devices, as these are tracking tools that require a browser. For this reason, within this document the term Cookie is only used where to specifically indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User’s consent. If consent is given, it can be freely withdrawn at any time by following the instructions contained in this document.
This Application uses Trackers managed directly by the Data Controller (usually referred to as “first-party” Trackers) and Trackers that enable services provided by third parties (usually referred to as “third-party” Trackers). Unless otherwise specified in this document, such third parties have access to the respective Trackers.
Duration and expiry of Cookies and other similar Trackers can vary depending on the settings made by the Data Controller or by each third-party provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories listed below, Users can obtain detailed, updated information on duration as well as any other relevant information – such as the presence of other Trackers – in the privacy policies of the respective third-party providers (through the links included) or by contacting the Data Controller.
Activities strictly needed to ensure correct operation of this Application and supply of the Service
This Website uses Cookies usually referred to as “technical” and other similar Trackers to carry out activities that are strictly needed to ensure proper operation or supply of the Service.
Other activities that involve the use of Trackers
Simple interactions and features
This Application uses Trackers to enable simple interactions and activate features that enable Users to access specific resources of the Service and that simplify communication with the Data Controller.
Statistics
The services in this section make it possible for the Data Controller to monitor and analyse traffic data and to keep track of the User’s behavior.
Google Analytics (Google Inc.)
Google Analytics, is a service provided by Google Inc. (“Google”). Google uses the Personal Data it collects to track and analyze the use of this Application, draft reports and share them with other services developed by Google.
Google may use the Personal Data to contextualize and customize the advertisements of its advertising network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
Google Ads conversion tracking (Google Inc.)
Google Ads conversion tracking is a statistical service provided by Google LLC or by Google Ireland Limited, depending on the location where this Application is used, which connects data from the Google Ads network with the actions performed within this Application.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
Facebook Ads conversion tracking (Facebook pixel) is a statistical service provided by Facebook, Inc. which connects data from the Facebook ad network with the actions performed within this application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Experience enhancement
This Application uses Trackers to provide a personalized user experience through improved preference management and by enabling interaction with external networks and platforms.
Interacting with social networks and external platforms
This type of services enable interaction with social networks, or with other external platforms, directly from the pages of this Application.
The interactions and information acquired by this Application will in any case be subject to the user’s privacy settings for each social network.
This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.
We recommend that you log out of the respect services to ensure that the data processed on this Application are not connected back to the User’s profile.
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are interaction services with the Facebook social network, supplied by Facebook, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Twitter Tweet button and social widgets (Twitter)
The Tweet button and Twitter social widgets are interaction services with the Twitter social network, supplied by Twitter, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Google+ +1 button and social widgets (Google, Inc.)
The Google +1 button and social widgets are interaction services with the Google+ social network, supplied by Google, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
AddThis (Addthis Inc.)
AddThis is a service provided by Oracle Corporation which displays a widget that makes it possible to interact with social networks and external platforms ad to share the contents of this Application.
Depending on the configuration, this service can display widgets from third parties such as the managers of social networks where the interactions are shared. In this case, the third parties that provide the widget will also receive information on the interaction made and on Usage Data related to the pages where this service is installed.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Linkedin button and social widgets (LinkedIn Corporation)
The Linkedin button and social widgets are interaction services with the Linkedin social network, supplied by Linkedin Corporation.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
View contents from external platforms
This type of service makes it possible to display contents hosted on external platforms directly from the pages of this Application and to interact with them.
If this type of service has been installed, traffic data relating to the pages where it is installed may be collected even if Users are not using the service.
YouTube Video Widget (Google Inc.)
YouTube is a video content visualization service managed by Google Inc. that allows this Application to incorporate such content within its pages.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Video Vimeo (Vimeo, LLC)
Vimeo is a video content visualization service managed by Vimeo, LLC that allows this Application to incorporate such content within its pages.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Measurement
This Application uses Trackers to measure traffic and analyze Users’ behavior with the objective of improving the Service.
Statistics
The services in this section make it possible for the Data Controller to monitor and analyse traffic data and to keep track of the User’s behavior.
Google Analytics (Google Inc.)
Google Analytics, is a service provided by Google Inc. (“Google”). Google uses the Personal Data it collects to track and analyze the use of this Application, draft reports and share them with other services developed by Google.
Google may use the Personal Data to contextualize and customize the advertisements of its advertising network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
Google Tag Manager (Google Inc.)
Google Analytics, is a service provided by Google Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Google Ads conversion tracking (Google Inc.)
Google Ads conversion tracking is a statistical service provided by Google LLC or by Google Ireland Limited, depending on the location where this Application is used, which connects data from the Google Ads network with the actions performed within this Application.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
Facebook Ads conversion tracking (Facebook pixel) is a statistical service provided by Facebook, Inc. which connects data from the Facebook ad network with the actions performed within this application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Content performance and features testing (A/B testing)
The services contained in this section allow the Data Controller to track and analyze the User response, in terms of traffic or behavior, regarding changes in the structure, text or any other component of this Application.
Google Optimize (Google Inc.)
Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location where this Application is used (“Google”).
Google may use the Personal Data to contextualize and customize the ads of its advertising network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Targeting and Advertising
This Application uses Trackers to provide personalized marketing content based on User behavior and to manage, distribute and track ads.
Some of the services used by the Data Controller adhere IAB Transparency and Consent Framework , an initiative that promotes responsible data processing practices in the digital advertising sector and gives Users more transparency and control over usage of their data for advertising tracking purposes. Users can express their preferences about advertising services at any time by accessing the advertising tracking settings panel directly from the cookie policy or using the relevant link in this Application.
This Application adheres to the IAB Transparency and Consent Framework and complies with the relevant Specifications and Policies. This Application uses iubenda (identification number 123) as Consent Management Platform.
Interacting with social networks and external platforms
This type of services enable interaction with social networks, or with other external platforms, directly from the pages of this Application.
The interactions and information acquired by this Application will in any case be subject to the user’s privacy settings for each social network.
This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.
We recommend that you log out of the respect services to ensure that the data processed on this Application are not connected back to the User’s profile.
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are interaction services with the Facebook social network, supplied by Facebook, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Twitter Tweet button and social widgets (Twitter)
The Tweet button and Twitter social widgets are interaction services with the Twitter social network, supplied by Twitter, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Google+ +1 button and social widgets (Google, Inc.)
The Google +1 button and social widgets are interaction services with the Google+ social network, supplied by Google, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
AddThis (Addthis Inc.)
AddThis is a service provided by Oracle Corporation which displays a widget that makes it possible to interact with social networks and external platforms ad to share the contents of this Application.
Depending on the configuration, this service can display widgets from third parties such as the managers of social networks where the interactions are shared. In this case, the third parties that provide the widget will also receive information on the interaction made and on Usage Data related to the pages where this service is installed.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
Linkedin button and social widgets (LinkedIn Corporation)
The Linkedin button and social widgets are interaction services with the Linkedin social network, supplied by Linkedin Corporation.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy.
· Advertising
This type of service allows User Data to be used for commercial communication purposes in various advertising forms such as banners, based also on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Cookies to identify the User or use the behavioral retargeting technique, i.e. displaying personalized ads based on the User’s interests and behavior, which may also be detected outside this Application. For more information, we invite you to check the privacy policies of the respective services.
Microsoft Advertising (Microsoft Corporation)
Microsoft Advertising is an advertising service provided by Microsoft Corporation.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
· Remarketing e behavioral targeting
This type of service allows this Application and its partners to communicate, optimize and service ads based on the User’s past usage of this Application.
This activity is facilitated by tracking Usage Data and using Trackers to collect information that is then transferred to the partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email address lists.
In addition to the opt-out features offered by the services listed below, the User can opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt out of some advertising features through the relevant device settings options, such as the advertising settings for mobile phones or advertising settings in general.
Remarketing Google Ads (Google Inc.)
Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location where this Application is used, which connects the activity of this Application with the advertising network of Google Ads and the DoubleClick cookie.
Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s ad settings.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application to the Facebook advertising network.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
AdRoll (AdRoll, Inc.)
AdRoll is an advertising service provided by AdRoll, Inc.
Personal data processed: Cookies and Usage Data.
Place of processing: USA – Privacy Policy – Opt Out.
How to manage preferences and give or withdraw consent
There are various ways to manage Tracker preferences and to give or withdraw consent, where necessary:
Users can manage preferences related to Trackers directly from their own device settings – for example, they can prevent the use or storage of Trackers.
In addition, whenever the use of Trackers depends on consent, the User can give or withdraw such consent by setting their preferences in the cookie policy or by updating such preferences via the tracking settings widget, if available.
Thanks to special relevant browser or device features, it is also possible to remove previously stored Trackers.
Other Trackers in the browser’s local memory may be removed by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent by visiting the related opt-out link (where available), using the tools described in the third party’s privacy policy, or by contacting them directly.
Locating Tracker settings
Users may find information on how to manage cookies in some of the most widely used browsers at the following addresses:
Users may also manage some Trackers for mobile applications by opting out through the relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users can view the device settings and find the relevant one).
Advertising industry specific opt-outs
Notwithstanding the above, Users are informed that they can refer to the instructions provided by YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. These services can be used to manage tracking preferences for the majority of advertising instruments. Therefore, the Data Controller recommends the use of these resources in addition to the information provided herein.
The Digital Advertising Alliance offers an application called AppChoices which helps Users to control behavioral advertising on mobile apps.
Data Controller is Arquati s.r.l. with registered Office in Corso Vittorio Emanuele II n. 15, 20122 Milano Tax ID and VAT no. IT 02541710345
Data Protection Officer is RedSun SA, with Registered Office in Via Cantonale, 8A, 6926 Collina d’Oro – Switzerland CHE-376.168.248 (art. 38 GDPR)
Since the use of third-party Trackers on this Application cannot be fully controlled by the Data Controller, any specific references to third-party Trackers are to be considered indicative. To obtain complete information, Users are kindly invited to read the privacy policy of the respective third-party services listed herein.
Given the objective complexity in identifying tracking technologies, Users are invited to contact the Data Controller should they wish to receive further information on the use of such technologies by this Application.
Definitions and legal references
Personal Data (or Data)
Personal Data is any information that makes it possible to directly or indirectly identify a physical person, also in connection with any other information, including a personal identification number.
Use Data
Information collected automatically through this Application (including by third party applications integrated into this Application), such as: IP addresses or domain names of the computers used by the User to connect with this Application, URI (Uniform Resource Identifier) addresses, request time, method used to forward the request to the server, the size of the file obtained in response, numerical code indicating the server’s response status (successful, error, etc.) country of origin, browser characteristics and operating system used by the visitor, the various time elements of the visit (e.g. time spent on each page) and details relating to the path followed inside the Application, with special reference to page browsing sequence, to parameters relating to the User’s operating system and information environment.
User
The individual using this Application who, unless where otherwise specified, coincides with the data subject.
Data subject
The physical person to whom the Personal Data refer
Data Processor (or Processor)
The natural or legal person, public authority and any other agency process personal data on behalf of the Data Controller in accordance with the provisions of this privacy policy.
Data Controller (or Controller)
The natural or legal person, public authority, service or other organization which, alone or jointly with others, determines the purposes and means of the processing of personal data, including security measures relating to the operation and use of this Application. Except as otherwise provided, the Data Controller is the owner of this Application.
This Application
The hardware or software tool used to collect and process the Users’ Personal Data.
Service
The Service provided by this Application as defined in the relevant terms (if any) of this website/application.
European Union (or EU)
Except as otherwise specified, every reference to the European Union made herein is meant as extended to all the current member states of the European Union and of the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User’s browser.
Tracker
Tracker means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by collecting or storing information on the User’s device.
Legal references
This privacy policy was drafted in accordance with multiple legal systems, including articles 13 and 14 of Regulation (EU) 2016/679.
Unless otherwise specified, this privacy policy regards exclusively this Application.